Every web designer, is first and fore most, a designer, or more aptly an artist. Being an artist, inspiration and creativity for a web designer is always constrained to the screen resolution and the
“web safe colors” and “web safe images”. Albeit, a web design or web graphic, more often than not is an inspiration from real life canvases. So being constrained within these parameters, many of us web designers, lose sight of certain no-no’s where web design is concerned. Now, this not a top ten list of web design no nos.
This is a list of mistakes that a common web designer, in his pursuits of interpreting the client requirements, his creativity and inspiration and delivery of brilliant design, always tends to forget. Although some of the mistakes pointed out the list below, may seem repeated while you, as we designer, were learning, but none the less it is important to keep this is in mind.
Ok, this one mistake that I make, almost every time I design a website. I try to give more attention to my design, rather than thinking about the user and his experience. A web design is suppose to make the user see what he or she came looking for on the website you design. As a designer, I have always wanted my designs to get the center stage, rather than content I am designing for… which in itself is the greatest and most common mistake I could ever make while designing. This is one thing that has to be thought out aloud when starting the design of any website.
Another common mistake that I have made while designing for the websites, is that I tend to use a design strategy that is more than fancy for the general masses. Two things go wrong when you make your website look too funky, one – its just too funky and two – content gets left out! Most of us try to find a balance between fancy and just right by using even fancier fonts. This again leads us back to the tail of the snake, that because of the fancy fonts, the website looks too fancy. So?
So try to find a balance between the most aesthetic funky and more attention given to content type designs and I am sure, it will make the world of a difference.
Ok, for the artist and web designer with more oomph! out there. Keep in mind, that small size of fonts really does make your design look “sleek”, but…. my grandma wears glasses, among other things and she can’t really read a lot of content, because either the content is made to look too “Sleek” or there is no way to increase the font, using the font sizer or font switcher… well what we need to do is make our designs more readable for people who can’t read small fonts or who have too big a screen to actually notice what’s written. Normally a user will come on a website and have a look at it, at the most and during the first 3 seconds of having a “look” the content should clearly be visible, amongst the design, to actually make an impression and make the user say. Off course there are standards set in for this and many designers do abide by these standards, but for some they don’t and generally this is where a designer goofs up, believe I have been in this precarious position before.
This is another big mistake, when designing the navigation part of a website, a web designer may thing opening more windows for every click, but mind you! This just defeats the purpose of usability and the entire purpose of design! So make sure, that new windows open only when required to.
It might be a way life – change; and it might be something everyone cannot avoid, no matter how much one hates it; but that does not mean you make users go through change! What I mean is every website should have one consistent look and feel, so that the users can identify it and the brand if the website deals with any. Along with consistency, do not try and change the window size too, infact, try to keep everything on the website consistent, colors, fonts, look and feel, everything! But, again at the same time, make it engrossing so users can and want to stay on the website in question!
Many websites, have audio playing as soon as some one comes on the website. Now, if it were a website for a band or a music troupe, great it works. But if its a website for say, an online shop or plain personal web space, then either make sure that he or she can stop the music from playing or do not play any music and save yourself and others the trouble. Why? Simply because not everyone will like the music playing and if you are going to provide options, provide one in every genre of music!
Ok, every website design comes down to this – Navigation. You made him or her stay on the website congratulations, now what?? Well provide him or her with a navigation that is easy to use and can be used and understood by a 10 year old! That’s right. The simpler the better! Do not user drop down lists or if you are using drop downs, make sure you provide an adequate alternative to the same. Make sure the navigation does not break between different browsers and is again consistent all across the website. Do not cloak links, I mean its a SEO self kill any which ways, but if you are designer, make sure the links are not cloaked! Avoid using javascripted links, many web browsers don’t support these and if you are using these, you provide for an adequate backup for the same.
Ok, so most of your design problems go away, if you keep an eye out for this; barring off course CSS related problems, but that deserves another post and will get it in the near future. So adios and have a great day!